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Continuous Scroll And The GSC Void: Did The Launch Of Continuous Scroll In...
Google rolled out continuous scroll in the desktop search results for English queries in the United States on December 5, 2022. Continuous scroll enables users to seamlessly continue to page two and...
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The Google “Code Red” That Triggered Thousands of “Code Reds” at Publishers:...
In this post I cover if AI will cite, or not cite, sources in the search results, and the potential impact to publishers that rely on that traffic for revenue. i.e. Will clicks from the SERPs get...
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Bing Chat in the Edge Sidebar – An AI companion that can summarize articles,...
I’ve been heavily testing Bing AI Chat since last week and it’s been fascinating to see how it works both in the search results and in chat mode. As I explained in my post about the “code red” that...
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Google Explore – The sneaky mobile content feed that’s displacing rankings in...
I just completed a SERP analysis for a client and decided to write this post to highlight an important search feature that I don’t hear many people talking about in the industry. It’s Google Explore...
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It’s all in the (site) name: 9 tips for troubleshooting why your site name...
With favicons and site names now appearing in both the mobile and desktop search results, it’s important to make sure both are showing up correctly. Learn how Google generates site names and how to...
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How to compare hourly sessions in Google Analytics 4 to track the impact from...
I was just asked on Twitter if there was an easy way to compare Google organic traffic hourly like you can in Universal Analytics. That’s a great question, and that’s a super useful report to have as...
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Unraveling SERP Features – How to track and analyze urls ranking within Top...
Google’s search engine result pages are filled with an amazing combination of features to present many different types of content. From images to video to news to recipes, there’s no shortage of...
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Google’s Video Thumbnail Apocalypse Is Causing A Huge Drop In Video Snippets...
On April 13, Google announced a change to how video thumbnails would be presented in the search results. Until now, a listing could receive a video thumbnail even when that video content was not the...
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Google’s April 2023 Reviews Update – Exploring its evolution from PRU to RU,...
Google launched the first Product Reviews Update in April of 2021 and it’s been fascinating to watch the evolution of the system over time. With each successive update, you can see Google fine-tuning...
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Disavowing The Disavow Tool [Case Study] – How a site owner finally removed a...
There aren’t many topics in SEO as controversial as disavowing links. Ever since Google introduced the ability to disavow links, there has been a ton of confusion about how to use the disavow tool,...
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People Also Search For, Or Do They Always? How Google Might Use A Trained...
I was checking out some patents from Google the other day and surfaced an interesting one that was granted and published on May 30, 2023. It was titled “Generating Query Variants Using A Trained...
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Analysis of Google’s Perspectives Filter and Carousel – A New Mobile SERP...
On June 10, 2023 Google rolled out the much-anticipated Perspectives feature in the mobile search results. This was teased at Google I/O in May and aims to bring more personal experiences to the...
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Jarvis Rising – How Google could generate a machine learning model “on the...
After analyzing a Google patent related to PAA and PASF, I started reviewing other recently-granted patents. And it wasn’t long before I surfaced another very interesting one regarding the use of...
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Why Noindexing Syndicated Content Is The Way – Tracking 3K syndicated news...
Last month John Shehata from NewzDash published a blog post documenting a study covering the impact of syndication on news publishers. For example, when a publisher syndicates articles to syndication...
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Analyzing the removal of FAQ and HowTo snippets from the Google search...
On August 8, 2023 Google announced a big change that would impact both FAQ and HowTo snippets. First, Google explained it was removing FAQ snippets in the SERPs for most sites other than “well-known...
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How To Bulk Export GSC Performance Data For A Specific List Of URLs Using The...
As I’ve been analyzing the impact from the August broad core update (I’ll have more to share on that soon…), I’ve been digging into drops and surges across sites. For larger-scale sites, I often come...
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How To Find Lower-Quality Content Being Excluded From Indexing Using Bing’s...
Bing finally rolled out its XML Sitemap Coverage Report in Bing Webmaster Tools, which is a great addition for site owners. Using the report, you can check indexing levels based on the urls being...
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The September 2023 Google Helpful Content Update – Did Google’s Announcement...
Based on what I’m seeing with sites heavily impacted by the HCU, and what Google explained in its April documentation update, the combination of unhelpful content and poor UX can be an extremely...
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Google’s Broad Core Algorithm Updates: Important Points And Frequently...
The past two months in Google Land has been one of the most volatile times I can remember in the search industry. Google released the August broad core update, then a powerful helpful content update...
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Google’s Helpful Content Update (HCU) and the danger of low-quality AI...
Including tips and recommendations for helping site owners navigate the AI UGC triple (detection, volume, and pace of lower-quality AI user-generated content.) The term “low-quality AI user-generated...
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