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Google December 2024 Spam Update Analysis – 5 Case Studies Covering Scaled...
The end of 2024 was a crazy time SEO-wise with Google pushing multiple major updates at the end of the year (and throughout the holiday shopping season). First, we had the November 2024 core update,...
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Mark Zuckerberg Talks Classifiers, Confidence, and Algorithmic Collateral...
A recent appearance by Mark Zuckerberg on the Joe Rogan podcast provides a great explanation of how classifiers, confidence levels, and precision work with machine learning algorithms. He also covered...
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The Twiddler That Didn’t Twiddle – How To Track Clicks and Click Through Rate...
Yes, you read that correctly. There’s a loophole in Google right now where sites with manual actions are removed, or heavily demoted, from the 10-blue links but can still rank in AI overviews. And in a...
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Disallow, Canonicalize, Noindex, or Remove? How to properly block content...
Four methods and only two are correct. In this article, I’ll cover the various ways I have seen site owners try to block content that’s violating Google’s site reputation abuse spam policy (including...
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Are Featured Snippets Losing Their Feature? How To Track Featured Snippet...
I’ve noticed a trend across a number of sites where the prevalence of featured snippets is dropping over time while AI overviews replace them. And that can obviously lead to a decrease in traffic...
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How Google’s AI Mode Could Be Tracked In Google Search Console (Desktop and...
AI Mode officially started rolling out as a labs experiment on March 5, 2025, and I received access late the following day. Needless to say, I’ve been testing AI Mode heavily since gaining access....
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Gemini with Personalization: Google takes another step towards Jarvis by...
Google just released Gemini with personalization two weeks ago, which enables its AI chatbot to tap into your Search history to help answer questions. Back in February of 2023 I wrote a post about...
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Reddit AI translations have scaled across languages and Google rankings are...
But should rankings in Google be surging for that AI translated content? In my post I explain the Reddit surge across countries, the translated content that’s ranking well, what Google’s stance has...
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When Links Go Wrong: Why News And Media Publishers Need To Embrace Earned...
While performing a link authority gap analysis recently for several companies, I noticed a common (and disturbing) theme. The sites had earned powerful links from major news and media publishers, yet...
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How to compare hourly Google Search Console Data (GSC) to track impact from...
When a major algorithm update rolls out, it’s often helpful to view hourly data in Google Analytics to see the impact in near-real time. If a site is impacted heavily (surging or dropping), you can...
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